Hello. I'm Kim Parrish. Creative Director. Experience Designer. Mother Of Twins. Data Nerd. Adjunct Professor. Dog Lover. Visual Storyteller.

My expertise is in creating authentic brand expressions that clearly articulate how a business brings its offering to life for its customers. Whether it be for a custom digital experience, a new visual identity or a website makeover,  I have a knack for transforming complex communication challenges into design systems that are smart, simple, intuitive and consistently engage consumers throughout the customer journey. 

My holistic approach to design combines customer insight, strategy, creative, usability and technology to craft a clear vision and design framework for bringing a brand's experience to market in relevant and unconventional ways. 

After graduating with a BFA in graphic design from the Rochester Institute of Technology, I've spent the last 15 years working at niche digital agencies in the Boston area for clients primarily in the healthcare and B2B spaces, building and leading creative teams, and serving as a subject matter expert and adjunct professor at Lesley University’s College of Art and Design in both the User Experience and Graphic Design degree programs.

View my resume

Core Services

Branding
Brand Messaging
Logos
Visual Identity
Corporate Brand Standards

Experience Design
Personas
Journey Maps
Use Cases + Scenario Maps
Site Architecture
Wireframes + Prototypes
Taxonomies + Content Strategy
UX Workshops

Visual Design
Interface Design
Website Design
Print Collateral
Advertising
Packaging
Creative Direction

I'm currently available on a freelance or contract basis. Get in touch.