Overlake Medical Center is a community hospital located on the Eastside of Seattle. Their audience is unique in that its residents come from all over the world to work at one of the many esteemed high tech companies headquartered in the area. Because of this, their patient audience is not just tech savvy, they demand digital experiences that are modern, intuitive and thoughtfully designed.
In order to meet consumer demands and to leapfrog local competiton, the solution became a search-based website experience that breaks the mold of traditional hospital websites which are generally structured by organizational charts. Using tagging, the approach groups all related content in a single location, allowing Overlake to anticipate it's users current and future needs along their care journey.
MY ROLE:
• UX Design
• Content Strategy
• Interface Design
• Creative Direction
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