21st Century Oncology is the largest radiation therapy network in the US. Based on the concept of delivering an exceptional care experience where patients feel treated as individuals rather than a disease, we reinvented their business from the ground up. A name change to Savia Care, a new corporate identity system, website, print collateral and patient videos were among the many assets created to support this brand makeover.

MY ROLE
• Brand Strategy
• Creative Direction
• Visual Identity