WS Development is a high-end developer that creates open-air retail centers blending upscale shops and restaurants with outdoor art and public spaces. They needed a brand refresh to better tell their story and share their unique approach to development.

Mood boards were created as visual inspiration to learn how the company would describe its personality. Characteristics included “craftsmen,” “authentic,” “approachable” and “understated.” These insights provided a clear sense of the corporate voice and a potential visual aesthetic to match.

The final brand toolkit does more than showcase the spaces WS builds. Each brand element was carefully constructed to highlight the unique experiences WS curates for their tenants and communities, creating asense of place for every sense.

MY ROLE
• Brand Strategy
• Creative Direction
• Visual Identity